Post by account_disabled on Mar 4, 2024 22:29:14 GMT -7
you can build your target audience starting from the people who have interacted with your Facebook page and/or your Instagram profile. Lookalikes or Similar Publics are target audiences that you can create starting from a specific source that allow Facebook to find people with characteristics, interests and behaviors similar to those of the source . What are the sources from which you can create Lookalikes? Custom Audiences created from the contact database, the Facebook Pixel (website visitors), mobile data and those who interacted with your page or your Instagram profile. The closeness between the Similar Audience and its source can fluctuate between 1% and 10%, but usually the best performing Lookalikes are those with characteristics very similar to those of the source (1%).
An effective advertising strategy on Facebook and Instagram cannot Brazil Phone Number ignore Personalized Audiences (Custom Audiences) and Similar Audiences (Lookalikes). #5. Optimize your copywriting Images and videos play a central role in posts published on social networks, whether organic or paid. The images, in particular, must be clear, simple, emotional and must focus attention on a single element. Equally important is the role played by copywriting . A mistake made very frequently is to provide little relevance to the UVP, Unique Value Proposition , or the unique value proposition of the brand. What makes your company unique.
What concrete gain do people get? The value proposition of your brand and your offer must be immediate, clear and must be immediately perceived by the target who reads your content. The benefit you offer must play a leading role in your communication (both in copywriting and also in design). Another valuable tip? Copywriting on Social Networks works better if you use the words of persuasion , that is, words that favor and incentivize action on the part of people, such as free, immediately, exclusive, limited, secret, now, help.
An effective advertising strategy on Facebook and Instagram cannot Brazil Phone Number ignore Personalized Audiences (Custom Audiences) and Similar Audiences (Lookalikes). #5. Optimize your copywriting Images and videos play a central role in posts published on social networks, whether organic or paid. The images, in particular, must be clear, simple, emotional and must focus attention on a single element. Equally important is the role played by copywriting . A mistake made very frequently is to provide little relevance to the UVP, Unique Value Proposition , or the unique value proposition of the brand. What makes your company unique.
What concrete gain do people get? The value proposition of your brand and your offer must be immediate, clear and must be immediately perceived by the target who reads your content. The benefit you offer must play a leading role in your communication (both in copywriting and also in design). Another valuable tip? Copywriting on Social Networks works better if you use the words of persuasion , that is, words that favor and incentivize action on the part of people, such as free, immediately, exclusive, limited, secret, now, help.