Post by account_disabled on Mar 7, 2024 3:41:33 GMT -7
From cold calling to inbound telemarketing , can this business really be resurrected? After decades of enthusiasm and even invasive use, telemarketing is now considered dead. But this conclusion, to paraphrase Mark Twain, is greatly exaggerated. In fact, telemarketing still has its own meaning. Provided, however, that it is included within a broader strategy, inbound marketing , which overturns the traditional marketing approach. It is no longer the company that systematically searches for the customer: it is the prospect who, attracted by valuable content, makes himself available to be contacted. The end of traditional telemarketing But let's go in order. The era of systematic and "wild" telemarketing, as we have mentioned, is over .
People are "bombarded" with offers, they no longer want to be constantly Germany Phone Number disturbed, and "cold calls" work less and less. Why? Essentially for three reasons: 1) In the age of the web and social media, the potential buyer has much more opportunity to collect information on his own; 2) The telemarketing activity is practically no longer handled internally, by specialized employees who know the offer well, and often also the customer. Instead, it is increasingly outsourced to third-party companies aimed at maximizing the number of calls and relying on non-specialised staff, who often work at the same time on very different customers and offers; 3) Contact databases are often poorly profiled and obsolete (numbers no longer exist, people who have changed jobs, etc.). Make way for inbound telemarketing Despite changing times, telemarketing is still necessary, especially in the B2B sector .
Here, in fact, the unit cost of the product or service is by definition high, and contact with a trained human interlocutor, who can start the purchase/sale process by answering the first questions of an interested interlocutor, is a necessary step in many sectors. However, it is necessary that the interlocutor, the potential customer, is "interested", and this interest is built with inbound marketing. An approach according to which the potential customer manages the process of information collection, evaluation and choice that will lead him to finalize a purchase, not necessarily online. How does inbound marketing work? Inbound marketing is based on four phases – attract, convert, conclude, retain – all focused on producing quality corporate content, in multiple forms.
People are "bombarded" with offers, they no longer want to be constantly Germany Phone Number disturbed, and "cold calls" work less and less. Why? Essentially for three reasons: 1) In the age of the web and social media, the potential buyer has much more opportunity to collect information on his own; 2) The telemarketing activity is practically no longer handled internally, by specialized employees who know the offer well, and often also the customer. Instead, it is increasingly outsourced to third-party companies aimed at maximizing the number of calls and relying on non-specialised staff, who often work at the same time on very different customers and offers; 3) Contact databases are often poorly profiled and obsolete (numbers no longer exist, people who have changed jobs, etc.). Make way for inbound telemarketing Despite changing times, telemarketing is still necessary, especially in the B2B sector .
Here, in fact, the unit cost of the product or service is by definition high, and contact with a trained human interlocutor, who can start the purchase/sale process by answering the first questions of an interested interlocutor, is a necessary step in many sectors. However, it is necessary that the interlocutor, the potential customer, is "interested", and this interest is built with inbound marketing. An approach according to which the potential customer manages the process of information collection, evaluation and choice that will lead him to finalize a purchase, not necessarily online. How does inbound marketing work? Inbound marketing is based on four phases – attract, convert, conclude, retain – all focused on producing quality corporate content, in multiple forms.